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The Marketing Track focuses on the latest trends, tools, and strategies to help businesses stay ahead in a crowded market. Learn from marketing experts about data-driven approaches, customer-centric strategies, and how to leverage new technologies to drive engagement and growth. This track will cover topics such as personalized marketing, AI-powered campaigns, and building brand loyalty in the digital age. This is a celebration of the future of marketing.












Becoming the Best in the World – From Skateboarding Champion to Billion-Dollar Icon
From Virgin to Space: How Sir Richard Branson Built a Multi-Billion Dollar Empire
Not Just Another Unicorn – How Epidemic Sound Became a World Leader in Music
Steven Bartlett: Marketing Genius, World-Leading Podcaster & Influential Entrepreneur
The Story Behind How Netflix Changed the World
The Truecaller Story – How Two Founders Changed an Industry & Gained 400 Million Users
Prepare For The Worst: The Role of Deep Fake Detection
Global Brands – Leading Through Transformation
The Future of the Web
The Modern Consumer – Breaking the Code from Data to Product
AI Meets Creativity: What’s Next for Human Innovators?
AI will change the marketing landscape: Are you prepared?
No more facts: How to create a Brand in times of missbelieves?
Accelerate your Brands Growth: Expert Strategies with Omnicom’s Top Minds
Afterwork and Mingle - Becoming the Best in the World
CAMPFIRE FOR LEADERS: Navigating 2025
Lunch for Marketing experts
Redefining Structures: E-commerce, Technology, and Equality
Stripe Cocktail Reception
Techarena After Party at SoHo House
VIP Speaker Meet and Greet with Marc Randolph, Co-Founder of Netflix
VIP Speaker Meet and Greet with Richard Branson, Founder of Virgin Group
What to expect in 2025








Speakers
Why attend Techarena 2025

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Company
Pass
For company representatives wanting to get inspired, learn, connect and make deals.
Full 2 day arena acces
Limited
Full event program access
Limited
Side events access
Matchmaking platform
Limited
Book 1-1 meeting tables
Limited
After party & Mingles
C-level side event access
Limited
Executive Lounge access
Limited
CEO Summit
Limited
Executive
Pass
Only for C-Level, Senior Leadership and Board Members.
Full 2 day arena acces
Limited
Full event program access
Limited
Side events access
Matchmaking platform
Limited
Book 1-1 meeting tables
Limited
After party & Mingles
C-level side event access
Executive Lounge access
Limited
CEO Summit
Moose
*This Pass is subject to the above stated requirements. Wrongly purchased Passes can only be upgraded or transferred but not refunded.
Angel
Pass
Only for angels with active equity investments.
Full 2 day arena access
Limited
Full event program access
Limited
Exclusive side events
Limited
investor only sessions
Limited
matchmaking platform
Limited
Book 1-1 meeting tables
Limited
Access to investor lounge
Limited
after party & Mingles
Limited
Access to investor day feb 19
Limited
Exclusive lp-GP Sessions
Limited
Pre-book investor pods
Limited
Moose
*This Pass is subject to the above stated requirements. Wrongly purchased Passes can only be upgraded or transferred but not refunded.
Investor
Pass
For professional Angel Investors, VCs, LPs, Family Offices, CVCs.
Full 2 day arena access
Limited
Access to Investor Day Feb 19
Limited
Exclusive LP-GP sessions
Limited
Pre-book Investor Pods
Limited
Access to full event program
Limited
Exclusive side events
Limited
Investor-only sessions
Limited
Matchmaking platform
Limited
After party & Mingles
Limited
Book 1-1 meeting tables
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Executive Lounge access
Limited
Moose
*This Pass is subject to the above stated requirements. Wrongly purchased Passes can only be upgraded or transferred but not refunded.
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3 Investor Passes + 4 FREE Startup Passes
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3 Startup
Passes
SAVE 30%
5 Startup
Passes
Startup
Pass
Max 15 employees, max 8 years old. Scalable product, cannot be agency or consultancy, Subject to review.
Full 2 day arena acces
Limited
Apply to the Pitch competition
Limited
Apply to the Investor & Corporate Speed dating
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Access to full event program
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Access to side events
Limited
Access to exclusive sessions
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Access to Startup Lounge
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Matchmaking platform
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Book 1-1 meeting tables
Limited
After party & Mingles
limited
Moose
*This Pass is subject to the above stated requirements. Wrongly purchased Passes can only be upgraded or transferred but not refunded.
Scaleup
Pass
Max 200 employees, max 15 years old. Scalable product in growth phase. Can not be consultancy or agency.
Full 2 day arena acces
Limited
Apply to the Pitch competition
Limited
Apply to the Investor & Corporate Speed dating
Limited
Access to full event program
Limited
Access to side events
Limited
Access to exclusive sessions
Limited
Access to Startup Lounge
Limited
Matchmaking platform
Limited
Book 1-1 meeting tables
Limited
After party & Mingles
Limited
Moose
*This Pass is subject to the above stated requirements. Wrongly purchased Passes can only be upgraded or transferred but not refunded.
Attendee
Pass
For tech enthusiasts, consultants and everyone else.
Full 2 day arena acces
Limited
Access to full event program
Limited
Access to 100+ Side events
Limited
Limited
Matchmaking platform
Limited
Book 1-1 meeting tables
Limited
Access to work lounges
Limited
After party & Mingles
Limited
Moose
Community
Pass
NGOs and community ecosystem builders.
Full 2 day arena acces
Limited
Matchmaking platform
Limited
Full event program access
Limited
Side events access
Limited
After party & Mingles
Limited
Access to wrk lounges
Limited
Access to community only sessions
Limited
Book 1-1 meeting tables
Limited
Moose
*This Pass is subject to the above stated requirements. Wrongly purchased Passes can only be upgraded or transferred but not refunded.
Techarena for Media
Techarena is a “must-visit” event for media outlets and journalists due to its global relevance, high-profile speakers, breakthrough innovations, and exclusive access to industry leaders.
Covering the event will provide you with diverse and compelling stories that resonate with business, tech, and mainstream audiences alike. You will come away with exclusive insights, breaking news, and inspirational stories that can be leveraged across multiple platforms, engaging readers and viewers hungry for the latest in innovation, leadership, and global business.
At the Arena in 2024
